The first Lodz street style blogger to showcase her look on Chictopia was Ilo_S of fashionableblush.blogspot.com in Spring 2011. She styled her black vintage shoes with a teal Esprit dress, tan kaapahl hat, and crimson vintage bag. Since then, 32 Lodz street style bloggers have uploaded over 292 photos of their personal style to the community. Popular brands worn in Lodz include vintage, second hand, H&M, and Sinsay.